If you already have your website or want to create one, you should take into account several different factors that will help you build its best parameters. Page speed may seem like a small cog which is not all that important, but you will soon find out that this is not the case at all and that keeping a website fast is important.
What is website speed?
There is no hidden philosophy or complicated terminology here. Page speed is the speed at which the content on given page loads. For example, if you go to your favorite website and it does not load immediately, you have to wait for new articles to load, the pictures show fragmentary, you will certainly find that the speed of this website is not very good and needs improvement. If this is a one-off event you probably won’t pay much attention to it, but if the page loads very slowly each time you probably get frustrated about it. Users on your website will react in the same way if it has a slow page speed.
How to improve the parameters of your website, including website speed?
Page loading speed is just one of the many factors that make your website attractive and whether it will be readily visited by users. By taking care of the good parameters of the website, you ensure the continuity of the process that is happening all the time and will give you a very good ranking among other websites. A good place in the ranking will make users visit your website willingly. Taking care of the website speed, but also all other important parameters can be outsourced to an experienced web development company that will take care of it professionally and comprehensively.
Why is page speed important? Because Google checks it!
The Google search engine has a wide variety of algorithms by which it checks websites and assigns them points, as well as high or low position in search rankings. For several years now, page loading speed is the first parameter that Google evaluates, as the number of users who use the Internet on mobile devices has grown significantly over the past decade. High website speed improves visibility in the search engine, which will put you at the forefront of the pack among competitors. Besides, the high speed of your website will improve the indexation of subpages on your website. Remember that!
Users also like pages that load quickly
Nowadays, every second of your reader or prospect’s attention is very important. And there is no fake here because the Internet is a space for immediate action. If your website takes longer than 5 seconds to load, don’t expect to gain a wide customer base. Most of them will probably leave your site in just 3 seconds and there is no chance that they will come back. Therefore, slow website speed will cause the bounce rate to increase, the number of conversions, and the average time spent on the website will decrease. It doesn’t sound appealing, does it?